Dollar for dollar, Beverage Industry News is the most cost effective way to reach the California beverage retailer. Advertising in Beverage Industry News enhances your brand image, introduces your product to decision makers, covers both on-premise and off-premise, and supports all distribution and sales efforts.
BIN has been tracking the changeable and dynamic California spirits, wine and beer market for 80 years by providing essential trend and market information to a targeted readership (on-premise and off-premise) so they can effectively promote and sell wine and spirits products, and adapt to changes in the economy and other factors that may affect sales.
BIN not only maintains an active presence at the Nation’s most important industry functions (including WSWA, NABCA, NRA, ABL, Nightclub & Bar, NBWA and the Wine & Spirits Guild), but also informative articles that ensure attendees get the most out of their time at the shows and network productively.
BIN provides critical information to licensees and spirits industry professionals about laws, rules, regulations, local issues, business news, along with unique editorial coverage of spirits categories, brands and trends. It also offers local editorial support for supplier programs, new product introductions, brand promotions, merchandising support, and more!
Beverage Industry News Readers:
100% qualified circulation verified USPS
90% purchased or recommended products they’ve seen in Beverage Industry News
95% are involved in purchasing decisions for wine, spirits and beer
Beverage Industry News Circulation:
Beverage Industry News reaches 20,000+ on/off-premise retailers, presidents/owners, general manager/directors, F&B directors and store managers .
Beverage Industry News is the only trade magazine In the state that reaches both on/off-premise retailers with a Publication geared specifically to the California marketplace.
Beverage Industry News Editorial:
Beverage Industry News is the most comprehensive beverage resource for California’s beverage marketplace. Beverage Industry News publishes editorials that are written by the industries top experts and authorities providing an educational format for wine spirits & beer retailers and marketers.
Beverage Industry News Reference Guide:
Beverage Industry News is used by all major California distributors as the go to publication when it comes to score keeping products within the California marketplace. BIN is the ONLY source in California that references and tracks wine spirit and beer brands on a monthly basis.