Beverage Industry News delivers up-to-the minute information to California’s beverage industry, targeting on-premise and off-premise for spirits, wine and beer. Our subscriber base includes suppliers, distributors, chain stores as well as California’s most successful on-premise operators and retail stores who look to Beverage Industry News monthly for unique industry trends and information.

With 80 years of serving the California marketplace, Beverage Industry News stands alone as the authoritative source of trends and usable information for our readers and your customers. Both in print and online, BIN’s unique “local advantage” gives us the flexibility to allow producers, suppliers and wholesalers to tailor their selling and marketing messages via our editorial, ad promotion and subscriber base to reach key industry and decision-makers throughout California.

Beverage Industry News is the only California trade magazine focusing solely on the interests and needs of on-premise and off-premise retailers, with complete and comprehensive directories of California distributors, national and regional beverage suppliers and wine spirit and beer products available in the state. Furthermore, Beverage Industry News offers a balance of editorial that covers every aspect of the business including:

• Differentiated industry news coverage of the on-premise and off-premise markets in different regions of the  state

• Cutting edge market trend analysis via our category reports and news

• On and off premise marketing campaign news

• New product roll-outs and re-introductions

• Brand and distributor profiles

• On-premise and off-premise business profiles

• Recipes and serving suggestions that reflect Mixology’s impact on the industry.

• News on wine and spirits production regions throughout the world, with detail on their appeal to the California consumer.