MISSION STATEMENT––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
Beverage Industry News is dedicated to being the dominant business
to business communications system in the promotion, distribution and
marketing of beverage alcohol products. While we continue to expand our
coverage both in print and online, our unique "local
advantage" gives us the flexibility to allow suppliers and wholesalers
to tailor their selling and marketing messages. The dynamics of local
marketing impacts every segment of the beverage alcohol business and we
are well suited to continue to support those efforts.
2009 EDITORIAL CALENDAR–––––––––––––––––––––––––––––––––––––––––––––––––––
JANUARY
CATEGORY FOCUS: ASIAN SPIRITS
FEATURES: FROM TRANSPORTATION TO PACKAGING EFFICIENCIES: RESPONDING TO THE ECONOMY
A RETAILERS GUIDE TO RE-STOCKING
TASTING CORNER: ALSACE
HOLIDAY: VALENTINE’S DAY/CHINESE NEW YEAR
FEBRUARY
BIN NIGHTCLUB & BAR CONVENTION ISSUE *BONUS CIRCULATION!
CATEGORY FOCUS: CREAM CORDIALS & LIQUEURS | ORGANIC PRODUCTS
FEATURES: BIN’S TOP PICKS FOR 2009 | MAKING SENSE OF WINE REFRIGERATORS
TASTING CORNER: NAPA VALLEY
HOLIDAY: ST. PATRICK’S DAY
MARCH
BIN WSWA CONVENTION ISSUE *BONUS CIRCULATION!
CATEGORY FOCUS: IRISH WHISKEY
FEATURES: BOXED WINE | HOW TO WIN THE PROMOTIONS GAME
TASTING CORNER: WASHINGTON STATE
HOLIDAY: SPRING/EASTER/PASSOVER
APRIL
CATEGORY FOCUS: TEQUILA | MEZCAL | SAKE
FEATURES: AN ANALYSIS OF TODAY’S HOTTEST
COCKTAIL TRENDS | INNOVATIVE HOTEL BEVERAGE PROGRAMS: KEEP GUESTS ON YOUR PROPERTY
TASTING CORNER: LOIRE VALLEY | PORTUGAL
HOLIDAY: CINCO DE MAYO, MOTHER’S DAY
MAY
CATEGORY FOCUS: VODKA
FEATURES: DRINKING HABITS OF THE “MILLENNIALS”
SNEAK PEAK: THE FIRST-GROWTHS OF THE BORDEAUX PRIMEURS
TASTING CORNER: DRY RIESLING
HOLIDAY: FATHER’S DAY/SUMMER
JUNE
CATEGORY FOCUS: RUM | PISCO
FEATURES: CALIFORNIA WINE BUSINESS | FATHER AND SON/DAUGHTER INDUSTRY PROFILES
TASTING CORNER: WINES OF CHILE | ITALY’S FRIULI
HOLIDAY: INDEPENDENCE DAY
JULY
CATEGORY FOCUS: GIN | ABSINTHE
FEATURES: IN-STORE TASTINGS | EFFICIENT STORE SECURITY
TASTING CORNER: CALIFORNIA CABERNET | GREECE
AUGUST
CATEGORY FOCUS: CACHAÇA | AUSTRALIAN WINES
FEATURES: PREMIER: A LOOK AT THE FRENCH MIDI | ALTERNATIVES TO CORK
TASTING CORNER: SPAIN’S ALBARINO
HOLIDAY: END OF SUMMER, LABOR DAY, MEXICAN INDEPENDENCE DAY
SEPTEMBER
NBWA CONVENTION ISSUE *BONUS CIRCULATION!
CATEGORY FOCUS: BEER SHOWCASE | HISPANIC
PRODUCT SHOWCASE | BOURBON & AMERICAN WHISKEY
HOLIDAY: FALL/HALLOWEEN/ OKTOBERFEST/BOURBON HERITAGE MONTH
OCTOBER
CATEGORY FOCUS: SINGLE MALT SCOTCH | ITALIAN PRODUCTS | LIMONCELLO
FEATURES: SPOTLIGHT ON CELEBRITY WINES | TRANSFORMING SELLING BOTTLES INTO CASES
TASTING CORNER: BURGUNDY (VALUE WINES)
HOLIDAY: THANKSGIVING
NOVEMBER
CATEGORY FOCUS: BROWN SPIRITS
FEATURES: HOLIDAY GIFT PACKAGING | WHY IT PAYS TO SELL YOUR LOCAL WINES
TASTING CORNER: OREGON’S WILLAMETTE VALLEY
HOLIDAY: CHRISTMAS
DECEMBER
CATEGORY FOCUS: COGNAC | BRANDY | CHAMPAGNE | SPARKLING WINS
FEATURES: WINE & SPIRITS GET EVEN GREENER | LEVERAGING THE TRAVELING WINEMAKER
TASTING CORNER: SOUTH AFRICA
HOLIDAY: NEW YEAR’S