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REACH THE NATION’S LARGEST MARKETPLACE
 
BEVERAGE INDUSTRY NEWS has served California retailers for over 75 years, and is the most highly recognized spirits’ trade publication in the state.

BEVERAGE INDUSTRY NEWS provides critical information to licensees and spirits industry professionals about laws, rules, regulations, local issues, business news, along with unique editorial coverage of spirits categories, brands and  trends. BIN provides local editorial support for supplier programs, new product introductions, brand promotions, merchandising support, etc., which broad-based national publications can’t.

BEVERAGE INDUSTRY NEWS is mailed each month directly to over 20,000 on and off-premise general licensee in California. BIN is also mailed to grocery chain buyers, distributors, national suppliers and importer executives, as well as the corporate offices of multi-national restaurants and liquor outlets.

COMPREHENSIVE INDUSTRY DISTRIBUTION
The Most Cost-Effective Way To Target Your Company’s Message

Dollar for dollar, BEVERAGE INDUSTRY NEWS is the most cost effective way to reach the California spirits’ retailer (licensee). Whether you are looking to supplement a consumer advertising campaign or launch a new brand or promotion, BIN is California’s direct source to communicate your message with the decision makers who sell and promote your brands.




SPECIFICATIONS
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Bleed

Full Page: Trim Size: 8 1/4” x 10 7/8”. Bleed size (full page): 8 1/2” x 11 1/8”. 2-Page Spreads: Trim size: 16 1/2” X 10 7/8”. 2-page spread Bleed size: 17 1/2” X 11 1/8”. Supply spread ads as singles pages. Keep live matter 1/4” from trim edge and 3/8” from gutter trim. 1/3 Page: Trim Size: 2 5/8” x 10 7/8”. Live Area: 2 1/8” x 10 3/8”. Bleed size: 3 1/8” x 11 3/8”.

Supplied Inserts
Single leaf or 2-page inserts should be delivered untrimmed at 8 1/2” x 11 1/8”, and printed on an 80lb. text weight or heavier stock. Inserts of 4-pages or more should print on a 50lb. text weight or heavier stock and deliver untrimmed and folded to 8 1/2” X 11 1/8” plus a 3/8” high folio binding lap. Inserts that fold-out require special handling, please contact Kim Brandi at (951) 272-4148 for specifications. All inserts jog to top page; allow 1/8” per page across gutter for double sheets. Keep live matter 1/4” from all trim edges. Backed up double-leaf inserts must be furnished flat. Insert cartons should be clearly labeled with publication name, issue date, quantity per carton, total cartons, total insert quantity, name of advertiser, and distribution instructions. Proofs not marked for trim will be trimmed at publisher’s discretion.

Supplied inserts are subject to evaluation. Please submit sample copies for evaluation and approval 3-weeks prior to binding. Publisher reserves right to charge advertisers for inserts requiring trim adjustment before binding. Inserts causing delay in binding are subject to additional charges.

Electronic File Specifications
Macintosh-based native application files preferred. Additional charges may be incurred for other platforms or files that require digital file manipulation. There will be an additional charge to convert to film. Electronic files can be accepted in the following formats: Quark (v.6.0 and lower), Illustrator, and Photoshop formats. Include all printer/screen fonts and linked artwork. All artwork should be saved as TIFF or EPS, with a minimum of 300 dpi resolution. Color artwork should be in CMYK mode. Hi-resolution Adobe Acrobat PDF files are also accepted. Digital color proofs or laser file printouts must accompany all files sent.

Accepted Media
Zip (100mb), CD’s are preferred. E-mail files are accepted, But must be no larger than 10MB. Files can also be sent via FTP, contact us for protocals.


  • All materials to be received no later than the 5th of the month prior to the issue date. Send Ads to:
    Beverage Industry News
    160 W. Foothill Parkway, Ste. 105-95
    Corona, CA 92882
    Attention: Kim Brandi (951) 272-4148









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NETWORK PUBLICATIONS
Check the state(s) you are interested in to receive your special rate.


  Arizona Beverage Analyst
  California Beverage Industry News (BIN)
  Colorado Beverage Analyst
  Connecticut Beverage Journal
  Florida Edition of Southern Beverage Journal
  Georgia Edition of Southern Beverage Journal
  Hawaii Beverage Guide
  Illinois Beverage Guide
  Indiana Beverage Journal
  Kansas Beverage News
  Kentucky Beverage Journal
  Louisiana Beverage Journal
  Maryland Beverage Journal
  Michigan Beverage Journal
  Missouri Beverage Journal
  Nebraska Beverage Analyst
  Nevada Beverage Analyst
  New Jersey Beverage Journal
  New Mexico Beverage Analyst
  New York Beverage Media
  North Carolina Beverage Journal
  Ohio Beverage Journal
  Oklahoma Beverage News
  Pennsylvania Observer
  Rhode Island Beverage Journal
  South Carolina edition of Southern Beverage Journal
  Tennessee edition of Southern Beverage Journal
  Texas Beverage Journal
  Virginia Beverage Journal
  Washington DC Beverage Journal
  West Virginia Beverage Journal
  Wisconsin Beverage Guide